History
2025
Guided by a commitment to technological innovation and customer value, CR will continue to push the boundaries of light-and-image applications, deepen both domestic and international collaborations, and contribute even more to the advancement of the optoelectronics industry and the development of the cultural sector.
2024
In 2024, CR launched its R&D of stage moving-head lights, officially entering the professional lighting market and expanding the boundaries of its core business.
2023
In 2023, CR strategically relocated its office campus to Huizhou, inaugurating a 55000m² -square-meter, self-built, multi-functional new campus to empower the development of three core industries.
2020
Founded CR Performing Arts Culture, the company leverages years of experience in engineering design and construction, supported by a team of technical experts, to continuously deliver value to domestic clients through a “product + service” model.
2019
The versatile MIX Partybar Move lighting fixture has been launched, integrating a moving head, laser, PAR lights, strobe, butterfly lights, and wireless DMX into a single, seamlessly integrated unit—significantly enhancing the overall performance and user experience of entertainment lighting.
2018
Centering on in-depth R&D for smartphones, the BTAI series of entertainment lighting fixtures has been developed, featuring a proprietary AI intelligent control system that eliminates the need for expensive and complex host units. This makes the BTAI control app universally compatible, laying the foundation for CR comprehensive development of 5G-enabled personal smart entertainment devices.
2017
To cater to personal entertainment, we’ve developed a highly personalized Bluetooth speaker with LED water-pattern laser effects, seamlessly integrating music-driven LED lasers with smartphone connectivity.
2016
The company has developed consumer-grade lasers, including garden laser lights, which have been introduced to Costco in the United States and are now being sold through Auchan in Europe. (In 2016, garden laser lights achieved sales of 1 million units, with steadily increasing market acceptance.) To capitalize on the booming online retail sector, the company also established CR Photoelectric Technology Co.,Ltd.
2015
TXTLASER, a disruptive portable laser text projector, connects directly to a standard computer keyboard—no software required. Simply type on the keyboard, and laser text instantly appears, complete with built-in clock and countdown functions.
2014
In response to the ever-expanding mobile DJ and home-party market, CR has meticulously developed the versatile, all-in-one LED laser light system—the Mix Partybar.
2013
Leveraging years of accumulated expertise in laser and stage LED applications, the company pioneered the launch of the MIX series—where multi-beam LED effects seamlessly blend with dazzling laser strobing to deliver a three-in-one performance that once again sent ripples through the industry.
2012
With three decades of dedicated R&D and manufacturing in LED lighting, CR has firmly positioned itself to meet the demands of the outdoor illumination market, expanding its business portfolio and successfully launching two flagship product lines: the ThinBar outdoor wall-washing luminaire and the Ark-iShine outdoor floodlight.
2011
To meet the stringent standards of the high-end market, CR has established a deep partnership with leading European laser companies to co-develop the flagship DREAM series; meanwhile, in response to the consumption characteristics of the low-end gift market, it has specifically designed and developed the cost-effective MINILASER series. Upon launch, both product lines have been widely acclaimed, driving double-digit growth in sales.
2010
With groundbreaking, “out-of-the-ordinary” thinking and an unwavering commitment to rejecting mediocrity, we have pioneered the development of cutting-edge 3D laser technology—revolutionizing the industry, surpassing expectations, and redefining what’s possible—thereby establishing a leading technological edge in the stage-laser sector.
2009
The launch of mobile networking ushered in the era of coarse-light welcome applications, driving another wave of innovation across the industry; in the same year, mass production of CR lighting products commenced, marking CR Te’s entry into a completely new product segment.
2008
In the 2008 Olympic year, CR pioneered the highly efficient integration of laser effects with LED water-pattern effects, creating new applications for lasers and injecting fresh vitality into the technology. This marked the beginning of an unprecedented period of exceptional growth for CR, during which the company successfully broke through the intense competition from numerous European brands and emerged as one of China’s leading representatives in the international laser industry.
2007
The CR Industrial Park has been completed. With CR as its brand symbol, the company has established three distinct product lines: CR-LASER, CR-LED, and CR-LTE.
2006
The independently developed laser platform SUPERBEAM (which breaks through European technological barriers and provides a cost-effective solution for domestic DISCO nightlife venues).
2005
A new VI recognition system was introduced, and in the same year, an optical waveplate was designed for the first time, enabling the synthesis of colored light from solid-state lasers of different wavelengths—thus successfully replacing expensive foreign-made colored gas lasers.
2004
CR technological innovations have set off a wave across the industry, giving birth to the FALLINGSTAR meteor effect and pioneering entirely new applications for ground-explosive lasers. This groundbreaking development has made the cube-shaped FALLINGSTAR effect inextricably linked with the CR brand.
2003
With the establishment of CR, innovative technology applications have driven market price optimization for laser lights and opened up new avenues for laser applications. In the same year, the CR-LASER brand name was officially launched; the CR logo’s radiant light symbolizes the brand’s relentless brilliance and forward momentum in the optoelectronics industry, leading CR pioneer the future.
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No.205, hongchuan road, zhongkai hi-tech zone, Huizhou, guangdong, China.
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